What is International Marketing Coursework Example | Topics and Well Written Essays - 1000 words

What is International Marketing - Coursework Exampleand the management has configured its prospering entry into major(ip) Asian countries such as China, and European countries such as France (Zou, & Fu, 201160). Joes starter bat has functioning manufacturing facilities overseas, and there are ongoing coordinating successful marketing strategies across the globe.Joes Ice Cream marketers must look forward to understanding the stream and potential environment that their intersection can do well (Bennett, 2008102). In reviewing its situational strategies, Joes Ice Cream has its strengths to exploit (Leeds Metropolitan University 2010 12). The ace technology has given Joes Ice Cream a better platform to meet their ripening customers desire for ice cream in myriad ways. This has ensured that its competitors cannot imitate their current technology hence retaining Joes Ice Cream as a unique brand in the market. Instead of targeting only its current market, Joes Ice Cream is required to keep on targeting new markets and customers internationally in govern to grow their business. In addition, Joes Ice Cream is a sloshed brand name, which has boosted and created a major strength to the company (Czinkota, & Ronkainen, 2013150). The company has continually exploited this brand through charging higher prices for their products as customers touch to place higher additional value in the discrete brand of Joes Ice Cream. Because of the strong management tactics and their ability to make use of cost advantage maneuvers, Joes Ice Cream continues to expand in the international market as a unique company.On another level, Joes Ice Cream has an unmatched opportunity through the availability of the ingrediented market. The management has been able to fragment its international markets, hence creating diverse opportunities for the sale of Joes Ice Cream and its products (Keillor, 200770). In addition, this has expanded and change magnitude its market share opening the window for a sustainable cost advantage.