The Movement of Travel Services Online Case Study

The Movement of Travel go Online - Case Study Exampleof large call volumes and increase the number of varied types of calls throughout some(prenominal) sites which enhances the recording of customer interaction and eventually leads to general consistency in experience of customers, improved productiveness of supervisors, increase in reservation sales and improvement of the quality of services offered.Another future strategical role that the call centers brush off perform is to improve the access of information. The overload of information makes it hard for customers to image about the services and products offered in the various hotels. In that case, call centers will help to improve the market of the services and exact to pass the right information to the hotel customers (Enz, 2010). It will consequently be easy to get and retain customers for a very long time especially in the competitive market.It is however recommended that hotels gyves do some improvements on the positi oning of the call centers. The call centers should be in strategic positions where customers can easily contact and be served efficiently. This will then increase customer satisfaction. Hotel call centers should be positioned where there is internet access. This will make the receipt and dissemination of information very effective and very current on the part of the customers.2. According to (Enz, 2010), the shifting of hotel bookings from the initial use of agents to the use their own websites has proved to be more efficient and the initiative worked very well. Online booking from hotel websites increased the growth of transactions was modest collectable to the adoption of direct online transactions done by suppliers in hotels. The optimization of search engines and building of keywords do the online transactions very effective. The level of activities such as reservations cancellations and loyal guest were well catered for through online services. This was then a very wise mov e for hotels because it has increased the efficiency and effectiveness of